The Hidden Cost of Your Closet
Carbon Footprint
Fashion industry is responsible for 2%-8% of Global Carbon Emissions
Textile Waste
Over 90 million tons of textile waste produced each year
Consumer Behavior
Clothes worn 7-10 times on average
What’s Your Fast Fashion Footprint?
Tap the answers that feel most like you to see how your habits impact the planet—and what you can do differently.
1. How often do you buy new clothes?
A few times a year
This is a lower-impact habit. Buying less often means fewer resources used and less waste. Keep it up by planning your buys and choosing pieces you’ll wear for years.
About once a month
You’re in the middle. Monthly shopping adds up over time—more water, energy, and emissions. Try skipping one shopping month and re-wearing what you already own.
A few times a month or more
This is a high-impact habit. Frequent hauls drive demand for fast fashion, which burns through water, energy, and materials. Start by cutting your shopping in half and unfollowing a few haul-heavy accounts.
2. Where do you shop most often?
Mostly thrift or secondhand
You’re keeping clothes in use longer, which cuts waste and demand for new production. Keep exploring secondhand and share your best finds with friends.
Mix of thrift and big brands
You’re balancing impact. Every thrifted piece you buy instead of new saves water, energy, and emissions. Try shifting one more purchase a month to secondhand.
Mostly fast fashion or big online brands
Fast fashion relies on cheap labor, high emissions, and tons of waste. Shifting even a few purchases to thrift or small sustainable brands can make a real difference.
3. What do you usually do with clothes you don’t want anymore?
Sell, donate, or swap them
You’re helping clothes stay in use and out of landfills. Keep going—and consider hosting a swap with friends or your campus.
Keep them in my closet ‘just in case’
Clothes sitting unworn still represent wasted resources. Try a closet clean-out and move good pieces to donation, resale, or swaps so someone else can wear them.
Toss them in the trash
Most tossed clothes end up in landfills or are burned, releasing greenhouse gases and toxins. Start by donating, selling, or swapping one bag of clothes instead of throwing them away.
Every choice adds up. Even small shifts like buying less, thrifting more, re-wearing outfits, can all shrink your fashion footprint.
Build Your Sustainable Routine
Simple habits that challenge the fast fashion cycle and empower your wardrobe.
Take the Pledge
Join the movement to redefine your wardrobe. Your choices today shape the planet tomorrow. Sign up below to start your journey toward circular fashion.